Relay documentation

Turn your search data into shipped improvements, in the app or from your AI agent.

Relay is an SEO toolkit for people who ship. It reads your Google Search Console data, finds the changes most likely to win clicks, and helps you make them. You can use it in the browser or from the AI agent you already work in.

Start here

What Relay does

  • Opportunities. Relay reads Search Console and ranks the page fixes most likely to win clicks, highest impact first.
  • Experiments. Ship a change and measure it against a baseline, so you know what actually moved.
  • Research. Keyword research, domain overviews, backlinks, and live search results.
  • Tracking. Weekly rank tracking and AI visibility tracking across ChatGPT, Perplexity, and Gemini.
  • Reports. Client-ready reports you can share with one link.
  • Agents. One MCP address gives your AI agent the same tools, data, and project context.

Need help? Email team@playbookmedia.io.

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