Getting started
Sign in, create a project, connect your data, and act on your first opportunities.
1. Sign in
Open relay.playbookmedia.io and select Continue with Google. Relay signs you in with your Google account. It does not store a password.
2. Create a project
A project is one website. Enter its domain when Relay asks. You can add more projects later from the project switcher at the top of the sidebar.
3. Connect Search Console
Connect Google Search Console so Relay can read your real clicks, impressions, and positions. Access is read-only, and you can disconnect at any time. Google Analytics is optional and works the same way.
4. Find your first opportunities
Open Opportunities and select Run detection. Relay reads your Search Console data and lists the page fixes most likely to win clicks, with a priority score and an effort estimate for each one. Detection uses Search Console only, so it uses no credits.
Review an opportunity, decide what to change, and mark it as reviewed. After you ship the change, track it in Experiments & Results to see whether it moved clicks.
5. Tell Relay about your business
Open Context and describe your site, your goal, your audience, and your competitors. Research, reports, and your AI agent use this context, so their answers fit your business.
Where to go next
- Keyword Research and Saved Keywords to find and keep keywords worth writing for.
- Rank Tracking to follow the keywords that matter each week.
- Site Audit to find crawl issues and slow pages.
- Prompt Tracking to see whether AI assistants recommend you. See AI visibility.
- Agent setup to connect your AI agent.
Paid research uses credits. See Plans and credits.