Relay Agent Skills

Relay Agent Skills let you hand repeatable SEO workflows to your AI agent.

Run a slash command when you need keyword research, AI visibility tracking, clustering, competitor analysis, link prospecting, or project setup. The skill gives your agent the workflow instructions.

You stay in charge of strategy. Your agent uses Relay data and the skill instructions to research the answer, then saves the result as a report in your project.

Set up Relay Agent SkillsCopy Anchor Link

For step-by-step commands, see the guides for Claude Code and Claude desktop and Codex. For other agents:

1. Set up Relay MCP.
2. Set up Relay Agent Skills.

MCP connects your agent to Relay data. Skills tell your agent which SEO workflow to run.

Start hereCopy Anchor Link

• SEO Project Setup: save your goals, positioning, competitors, and key pages to your project context, so every other skill reuses them.
• SEO Coach: choose the next workflow when you are new to SEO or unsure what to run first.

Audit workflowsCopy Anchor Link

• SEO Audit: audit a site and understand its important problems, worthwhile improvements, and likely effects on traffic and the business.

Research workflowsCopy Anchor Link

• Keyword Research: find keywords worth targeting and explain why they fit.
• Keyword Clustering: turn keyword lists into page groups, content priorities, and cannibalization checks.
• Competitive Landscape: map who is winning across a market and where your openings are.
• Competitor Analysis: analyze one competitor and turn the research into strategic takeaways.
• Local SEO: audit a Google Business Profile, compare it to local competitors, and map Maps visibility around a location.

AI visibility workflowsCopy Anchor Link

• AI Visibility Audit: find the few changes most likely to get your brand mentioned or cited in AI answers.
• AI Prompt Research: find the questions people ask ChatGPT about your market and which sites the answers cite.

Promotion workflowsCopy Anchor Link

• Link Prospecting: find qualified outreach prospects and the angle that makes each one relevant.

How the results reach youCopy Anchor Link

• SEO Report: the shared report-writing skill every workflow above delivers through. Your agent writes one self-contained HTML page and saves it to your project's Reports page, where anyone can read or print it.

Learn more about skillsCopy Anchor Link

Relay uses the same SKILL.md pattern supported by modern AI agents. To learn how skills work in your agent, read:

• Claude Code skills documentation
• OpenAI Skills documentation

Read the actual skillsCopy Anchor Link

These pages explain what each skill is for. The source instructions live in GitHub:

• Relay Agent Skills on GitHub